Business NewsLeadership
April 4, 2017

IBM Marketing: A #NewWaytoWork Returns to an Old Way – Lessons to be Learned

In September of 2016 IBM hired their first CMO with experience in the startup world as well as in big business. Her name is Michelle Peluso. Prior to joining IBM she was the CEO of Gilt, which recently sold to Hudson Bay, owner of Saks Fifth Avenue. Michelle was the…
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Future of Work
October 4, 2016

Big Brands, Big Platforms for an Expanding Freelance World

"I skate to where the puck is going to be, not where it has been."  ~ Wayne Gretzky When big companies begin to leverage their platforms for a specific niche, one should wisely take notice. It was no big deal when Craigslist job postings entered local markets - Like a digital “want…
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