Christopher Barger is a renowned business and communications strategist with almost 20 years’ experience working for or servicing some of the world’s biggest companies, and is a founding partner of Brain+Trust Partners. He is one of the true pioneers of corporate digital communications and marketing, having built and led digital programs at IBM and General Motors before it was “cool” to do so, and has advised many others on their digital activities, implementing disruptive new technologies and strategies, and managing the changes wrought by the shifting business landscape.
Christopher is also a recognized leader in content marketing, protecting brand reputation and mitigating crisis, communications strategy, influencer relations, executive positioning, and customer service. His work at General Motors earned an Excellence in New Communications award for the company from the Society of New Communications Research (SNCR) in 2007, and his work to repair GM’s post-bankruptcy reputation in the social web won him PR News’ “Social Media Leader of the Year” award in 2010.
Christopher has worked with PlayStation, the World Health Organization, the Almond Board of California, and HP, among others. He is the author of the Amazon marketing best-seller “The Social Media Strategist” (McGraw-Hill, 2012). Outside of business, Christopher is a passionate baseball fan and collector of baseball memorabilia, he dabbles in writing creative fiction, and is a fierce competitive trivia player. He and his family reside in suburban Detroit.
Topics and brief description:
The 2,000 Year Old Marketing Lesson: Winning Attention And Keeping Customers Through Storytelling
Audiences today are deluged with more content from more sources than ever. The signal-to-noise ratio is high, attention spans are ever shorter, and the platforms keep changing algorithms on us. How can brands cut through all the clutter to reach these distracted audiences, keep their attention, get them to care about what we have to say, and get them to act? The same way humans have been conveying important messages and inciting desired actions for more than 2,000 years: through storytelling. Learn why storytelling works, why most brands get it so wrong, and how embracing storytelling can help more than your marketing.
Storm Warning: A Survival Guide For Navigating The New Post-Factual Normal
Current events in 2016 opened up passionate debate about “alternative facts,” “fake news,” and “post-factualism.” In reality, post-factualism is neither new nor strictly a political phenomenon. (In fact, some ‘fake news’ threats may even come from inside your organization.) But a world in which reality and facts often take a back seat to what any given audience wants to believe is daunting.
Where you’ve spoken:
- Marketing 2.0, Paris
- Marketing 2.0, Hamburg
- Buzz Attack, Vienna
- Social Media Day Belgium (Antwerp)
- Project Revolution (Auckland, NZ)
- Fusion Marketing Experience Belgium
- SXSW, 2009, 2010, 2014
- Ragan PR & Media Relations Summit
- North American PR Summit
- Corporate Communicators Conference
- Communications Leadership Exchange Annual Conference
- IABC International Conference