Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing.
As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups about the power of humanity in business, particularly through digital transformation and strategy.
Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more. He also has a another decade and a half of experience in communications and marketing agencies. Scott’s clients have included Walmart, IBM, Reebok, Coca-Cola, and Google, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. He most recently ran Scott Monty Strategies.
He is a board member of the American Marketing Association and an adviser for a number of Silicon Valley companies. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com, and edits and produces the widely acclaimed weekly newsletter and podcast The Full Monty.
Topics and brief description:
Consistency and Trust: Essentials of Building Loyalty via the Customer Experience
How do you gain trust? Through consistent and repeated actions, over time. And once you’ve gained trust, you can build loyalty. But what if you’re giving your customers different messages based on where they interact with you? You’re missing out on major opportunities.
The Broken Promise of Digital: Making the Customer the Center of What We Do
When digital and social rose to prominence, we were told that personalization, two-way communication and direct engagement would unlock a deeper relationship with customers. But somewhere along the way, we fell into the trap of taking the already broken advertising and marketing model and applying it to these new platforms. The power to reclaim this opportunity lies directly in front of us.
Storytelling and Strategy: How Humanization and Empathy Help You Achieve Your Goals
“Storytelling” is all the rage these days – but why do brands have such a hard time getting it right? We’ve all heard our fair share of stories, but the formula eludes us when it comes to telling our own story about our products. Explore the fundamentals of storytelling, discover why humans are built for hearing things a certain way, and learn how to set your company’s story apart from the rest.
Other topics include:
- The Importance of Leadership and Culture in Reputation Management
- Corporate Communications Perspectives from a Digital Pioneer
- Storytelling in the Age of the Service Economy
- The Time is Now: Digital Crisis Communication
- Disrupting the Status Quo of Communications and Marketing
Where Scott has spoken:
- CeBIT Australia
- Google Americas Marketing Leadership Meeting
- Walmart Marketing Summit
- Content Marketing World
- New Media Expo
- Vision Critical Customer Summit
- Campus Party (Sao Paulo)
- Social Media Week (New York and Los Angeles)
- rethink (Oslo)
- PR and Social Media Summit (Amsterdam)
- Social Media Matters (Hong Kong)
- Masco Digital Marketing Summit
- Tampa Chamber of Commerce
- Detroit Regional Chamber of Commerce
- Social Media Marketing World