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The Three Buyer Identities That Can Make or Break Your Sales
In this solo episode, I’m bringing you behind the scenes for a private debrief of my live training, The Messaging Reset—because I know not everyone could join us live, and the energy was too good not to share! I walk you through why your business doesn’t rise or stall because of reels, funnels, or ads—it all comes down to your messaging and who you’re actually speaking to.
I break down the three buyer identities—former self, working self, and highest self—and show you how misaligned messaging keeps you attracting freebie seekers instead of ready-to-buy clients. I share real client examples, my own hard-earned lessons, and why recalibration isn’t about more strategy but about proximity and alignment. If you’re ready for content that converts and messaging that mirrors your ideal client’s highest self, this distilled training is your roadmap to lighter launches, consistent sales, and a business that finally feels as good as it looks.
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KEY POINTS:
00:00 Introduction and Welcome
00:30 The Messaging Reset Recap
03:16 Understanding Buyer Types
05:35 Shifting Your Messaging
08:45 Real-Life Success Stories
13:50 The Revenue Accelerator Program
22:24 Conclusion and Next Steps
QUOTABLES:
“ Let me tell you this, there is nothing more costly than getting exceptional at building the wrong thing.” - Julie Solomon
“ Highest Self buyers don't need more education. They don't need more information. They don't need more inspiration. They don't need another funnel tweak. They don't need to be convinced. They need to feel like your words see them. They need your message to mirror who they already are.” - Julie Solomon
RESOURCES:
💡Just Launched: The Growth Collective: Monthly Coaching With Me—for just $1
Your content deserves to convert, not just be seen.
Inside The Growth Collective, you get:
Monthly live coaching from me to sharpen your message and content strategy
Access to my Content Catalyst custom-built AI tool that help you write content that actually sells
A behind-the-scenes look at how I create content that leads to real revenue
And you can try it today—for just $1.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
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