Frank Eliason, Author at Brain+Trust Partners

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April 4, 2017

IBM Marketing: A #NewWaytoWork Returns to an Old Way – Lessons to be Learned

In September of 2016 IBM hired their first CMO with experience in the startup world as well as in big business. Her name is Michelle Peluso. Prior to joining IBM she was the CEO of Gilt, which recently sold to Hudson Bay, owner of Saks Fifth Avenue. Michelle was the…

Customer Experience: New Thinking for An Old Problem

Customer Experience is all the rage, but is it really delivering results? We're seeing new CX related efforts in companies big and small. They have been started in IT, Customer Service, marketing and many other silos within organizations. Case studies galore are celebrating these efforts. Internally there are celebrations for…

Changing Times for Some…

I would like to take this opportunity to thank everyone for the wonderful welcome offered to Brain+Trust Partners. The past week has been a whirlwind for me, as well as Angus, Scott, Chris and Tim. We did not know what to expect as we launched this next chapter in our…