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Christopher Barger

Christopher Barger 0
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Business NewsSecurityStrategy
October 25, 2016

Cybersecurity and the CMO

(Photo credit: Yuri Samoilov via Flickr Creative Commons) You might not have realized it, but on October 21, 2016, the role of the CMO — and writ larger, business itself — changed forever. Last Friday’s DDoS attacks on the Dyn Managed DNS infrastructure took out much of the Internet across North…
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Customer ExperienceTrust
October 12, 2016

Awareness, Transparency, & Trust: How A Fake Instagram Account Might Cost Marketers More Than We Realize

(Photo credit: Terry Johnston Photo via Flickr Creative Commons) If you haven't yet heard the Internet-based tale of Louise Delage, it's worth a few minutes of your time and consideration. Ms. Delage, a 25 year old woman from Paris,  joined Instagram on August 1 and quickly became a star. Pretty, fun-loving,…
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Christopher Barger 0
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Business News
September 29, 2016

Whither Twitter?

(Photo credit: Ged Carroll via Flickr Creative Commons) It’s almost become blood sport in the past two years, watching Twitter’s stagnant user growth and investor disquiet, and predicting its downfall or outright demise. As competition like Snapchat and Instagram continue to poach both users and advertising spend, observers have grown…
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Innovation
September 16, 2016

Five things shaping your future

“What’s past is prologue.” – William Shakespeare, The Tempest, Act 2, Scene I Today, Brain+Trust Partners is open for business. As we forge a new future, we thought it was appropriate to reflect on recent history, applying our experience and perspectives to essential business priorities in the near term. Over the…
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